🧠 HEA Hypnosis Business Summit

Hosted by the Hypnosis Education Association

📅 Saturday, June 6 & Sunday, June 7
🕚 All Times Eastern

Two powerful days dedicated to one goal: helping hypnotists build sustainable, ethical, and profitable practices.

This summit bridges the gap between certification and real-world success through strategy, systems, positioning, recurring revenue, collaboration, and wealth mindset. Whether you are newly certified or an established practitioner ready to grow, you will leave with clarity, direction, and practical tools you can implement immediately.

🔹 SATURDAY – June 6

11:00 AM – 11:15 AM

Welcome & Opening

Melanie McCool
President, Hypnosis Education Association
Co-Founder, HypnoBiz-in-a-Box™
The Entrepreneur’s Hypnotherapist™, Mindworx Hypnotherapy

Shawn Bray
Vice President, Hypnosis Education Association
Co-Founder, HypnoBiz-in-a-Box™

Setting the tone for the summit: why business training is an ethical responsibility in hypnosis, what today’s practitioners truly need, and what you will gain over these two days.

11:15 AM – 11:45 AM

Keynote

Dr. Steve G. Jones, Ed.D.
Clinical Hypnotherapist, Author & Educator

From Certification to Sustainability: Why Business Training Is No Longer Optional in Hypnosis

For decades, hypnosis certification programs have focused heavily on technique while leaving graduates to navigate the business side alone. Dr. Jones explores what remains missing in modern hypnosis education and why systems, digital presence, and integrated business training are essential for long-term sustainability.

Dr. Steve G. Jones is a board-certified clinical hypnotherapist and author of more than 20 books. Practicing since the 1980s, he has trained thousands worldwide and serves as president of the American Alliance of Hypnotists.

11:45 AM – 12:45 PM

Cormac Colleran

Co-Founder, SFTI Hypnosis Academy

Dr. Jodie Solberg

Co-Founder, SFTI Hypnosis Academy

The Business of Hypnosis: Your Path to a Thriving 6-Figure Practice

Each year, thousands complete hypnosis training, yet most never build viable businesses. Drawing on decades of clinical experience and multiple six- and seven-figure enterprises, Cormac and Dr. Solberg reveal what differentiates thriving practices from struggling ones. You will learn clear, ethical strategies around positioning, offers, systems, and mindset that create sustainable growth.

Cormac Colleran and Dr. Jodie Solberg bring over 40 years of combined experience in solution-focused and trauma-informed hypnotherapy and are internationally recognized trainers.

12:45 PM – 1:45 PM

Connie Jo Holmes

Founder, BU2BFULL Hypnosis and Coaching

You're Certified, So Now What?: Strategies to Start and Grow Your Business

You completed your certification. Now where are the clients? Connie shares 10 low-cost and no-cost strategies to attract clients, diversify your services, and provide an exceptional experience from day one.

Connie Jo Holmes is an award-winning hypnotist and certified trainer who works one-on-one with clients, hosts workshops and retreats, and teaches mindfulness in addiction recovery settings.

1:45 PM – 2:45 PM

Melanie McCool

President, Hypnosis Education Association
Co-Founder, HypnoBiz-in-a-Box™
The Entrepreneur’s Hypnotherapist™, Mindworx Hypnotherapy

Systems for Sanity: Why Using Proper Systems, Training & Community is a Responsibility

Many hypnotists burn out not from lack of skill, but from lack of structure. In this empowering session, Melanie reframes systems, training, and community as ethical responsibilities that protect your energy, elevate client experience, and create consistent income.

Melanie McCool is known as The Entrepreneur’s Hypnotherapist™ and specializes in burnout recovery for driven business owners and high-achieving professionals. As President of the Hypnosis Education Association and co-founder of HypnoBiz-in-a-Box™, she helps hypnotists build sustainable, systemized businesses that support steady income, credibility, and long-term success.

2:45 PM – 3:45 PM

Suzy Day

Founder, DayLight Awakenings Hypnotherapy

Speak to Attract – Build a Vibrant Practice With Workshops & Speaking Engagements

Learn how to attract your dream clients by leading workshops and speaking authentically. Discover a simple, effective format that allows you to educate and convert without pushy tactics.

Suzy Day is an internationally recognized trainer and recipient of the IACT Hypnotist of the Year Award, known for heart-centered transformation and leadership development.

3:45 PM – 4:45 PM

Speaker Discussion & Q&A

All Saturday Presenters

A collaborative discussion expanding on systems, growth strategies, positioning, and sustainability in hypnosis business.

🔹 SUNDAY – June 7

11:15 AM – 11:45 AM

Keynote

Cheryl J. Elman
President & CEO, Elman Hypnotherapy

The Power of Pivoting in Hypnosis

In a rapidly evolving professional landscape, adaptability is power. Cheryl explores how hypnotists can pivot their positioning, delivery methods, and offerings to remain relevant, resilient, and impactful.

Cheryl J. Elman is an international hypnosis trainer and leader dedicated to advancing the legacy of rapid and effective hypnosis worldwide.

11:45 AM – 12:45 PM

Dana Bagdasarian

Clinical Hypnotherapist & Business Educator

You're More Established Than You Think: Turning What You Have Into What Sells

Ever fumble when someone asks what you do? In this hands-on session, Dana guides you in creating a Capability Statement, a one-page professional document that clearly communicates your services, specialties, and value.

Dana began her career as an educator and business owner and now works as a certified Master Hypnotist and practitioner in Manhattan Beach, California. She blends education, strategy, and therapeutic experience to help practitioners elevate their professional presence.

12:45 PM – 1:45 PM

Zoe Thompson

Founder & CEO, Build It Brilliant Ltd

Make It Once, Get Paid Again and Again: The Fun Side of Recurring Revenue

Step off the 1:1 hamster wheel and turn what you already know into scalable income streams. Zoe shares practical strategies for structuring, pricing, and packaging courses and programs that generate recurring revenue.

Zoe Thompson helps health professionals start, market, and scale their businesses with clarity, simplicity, and integrity.

1:45 PM – 2:45 PM

Tommy Giorlando

Stage & Clinical Hypnotist

Michael C. DeSchalit

International Magician & Stage Hypnotist

Performing & Clinical Hypnotists Unite – The Power of Collaboration Makes Money

This live revenue case study demonstrates how stage hypnosis can become a powerful lead funnel for clinical hypnotherapy. Learn how to structure landing pages, QR codes, referral payouts, and audience scripting that create income for both performers and clinicians.

Michael C. DeSchalit is an internationally award-winning magician and hypnotist who has performed at The Magic Castle and major Las Vegas venues. Tommy Giorlando bridges stage and clinical hypnosis, focusing on collaborative models that expand opportunity and elevate public understanding of hypnosis.

2:45 PM – 3:45 PM

Tellman Knudson

CEO, Overcome Everything Inc.

Wealth Hypnosis: How Successful Hypnotists Use Wealth Hypnosis To Increase Abundance Mindset, Remove Money Blocks, Expand Prosperity Consciousness to MAKE MORE MONEY

In this experiential session, Tellman demonstrates how Wealth Hypnosis can help hypnotists transform their relationship with money from the inside out. You will explore how successful practitioners rewire subconscious beliefs, remove internal resistance around income, and expand prosperity consciousness so they can confidently charge, enroll, and grow.

Tellman Knudson has been a hypnotherapist for 26 years and a direct-response internet marketer for 23 years, building multiple successful businesses online and in private practice.

3:45 PM – 4:45 PM

Final Speaker Discussion & Q&A

All Sunday Presenters

Integration, collaboration, and next steps for building a sustainable hypnosis business.